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What is the most precious thing in the world? time!
After Apple and Google released the DOS in the Car (in 2013, they changed their names to Apple Airplay) and Android Auto, and the "on-board infotainment system" is like a new gold mine discovered under an oil field. Has become the "stakeholder" of fierce competition between gold miners (Internet companies) and whole-car factories (oil field owners).
Under the influence of various forces, the century-old automobile industry has been pushed to the legendary "great change".
Over the years, however, with the exception of an ever-larger screen in the car, it seems that the car's attributes as a vehicle have not been shaken in the eyes of consumers.
Therefore, the size of the screen, must not be the "on-board infotainment system" this layer of window paper core key; At the back of the screen, the integration of hardware and software, which can not be measured by size, includes the construction of ecosystem, but it is the key clue to realize the value of users.
In this regard, the in-depth development of Elysee's "GKUI Geek Intelligent ecosystem" by Tong Technologies is indeed worth taking as a starting point for the industry as a whole. Think again about the product logic and business model behind the screen-where is the core competitiveness of the "on-board infotainment system"? How can you create a product experience that consumers like?
A few days ago, as the country's first in-house test media, Che Nun bacteria experienced in-depth experience of GKUI 2019 Beta (the "GKUI system"), which is due to be released by Tong Technology in the second quarter of this year.
1. A good product experience is not a simple stack of features
At the moment, a lot of "on-board systems" emphasize how rich they are, but
after a stack of features, there is little further thinking-how to integrate features to create their own product experience?
In the GKUI system, the default main interface you see presents four types of functions: "Entertainment," Navigation, "schedule," and "Weather," and are displayed on the main interface of the system in the form of feature cards (order can be customized). The simple functional interface of the product is determined. In addition, hidden application menus are designed in the system, which allows users to quickly access the content they want and all the applications in the system through the hidden menu, as well as the function cards mentioned above.
If the user wants to define menus with their own usage habits, the four "feature cards" on the main interface support custom drag-and-drop, add or decrease (video demo below), in fact, in the "GKUI system," There are many controls to choose from, and there will be more party-pooper controls in the future.
Among them, in the "entertainment" function card, massive resources are essential. For example, it can retrieve 18 million songs from APP and Himalayas, as well as a large number of audio books; in addition, users can use radio or USB interfaces to listen to local traffic radio or their own collection of songs.
These App, which are commonly used in user driving, are incorporated into a multimedia application, thus avoiding the repeated switching operation of the user in the driving process.
The way to listen to entertainment programs is extremely simple, users only need to activate the intelligent voice recognition system, say what you want to hear, you can enjoy its success, once needed to start looking for a variety of menus, At this point, most of them are "automated" by the voice system.
In addition, the intelligent speech recognition system can also achieve fuzzy recognition, when the song name you say does not match the singer, the "GKUI system" can automatically filter information to present you with the right content. The obvious advantage of this highly integrated system is to make the GKUI system work better and let users start to like it.
This means that users use the Himalayan App more frequently on the GKUI Gibe Smart ecosystem, which also suggests that the Himalayan user interface provides a better user experience in the GKUI Gibe Smart ecosystem.
In addition, the NLP engine within the "GKUI system" covers more than 60 areas of life, including:
Internet radio, hotel information, illegal inquiries, schedules, financial services, encyclopedia, navigation, translation and news, etc., in addition to providing a wealth of information and entertainment in driving hours, Can also in the data conformity foundation, carries on the function between the open.
For example, "GKUI" Installer Baud navigation provides basic navigation services while also providing a word-of-a-word navigation, while also "interacting" with music and calendar functions:
For example, when the navigation system works, according to the weather or traffic conditions, you can timely recommend some soothing, or targeted music for motorists; Alternatively, it can intelligently ore-collect road information and forecast ahead of schedule according to the calendar schedule.
In addition, through the "weather" function card in the main interface, you can check the weather anywhere you want to know, but also check the air quality of your home when you are coming home or leaving home. And remote control to turn on or off the air purifier in the home.
In fact, similar to the joint car function, is the "GKUI system" and Tokyo Fish House smart home cooperation project.
Through this project, the "GKUI system" networking home smart home devices, is not just a small air purifier such as a classification product, which has the interconnection function of household goods, there is theoretically the ability to connect with the car.
So, for a "car system" that wants to be good:
It is the most basic requirement to provide rich function and content, but if we want to achieve the achievement of passing, we must integrate all the contents and functions twice and present it in a whole form. If you want to raise your grades to an excellent standard, you must break through the natural "gap" between the function and the content to achieve the effect of "turning stone into gold."
2. re-engineering the mobile phone ecology on the "on-board system":
When it comes to opening up the natural "gap" between functionality and content, it is necessary to talk about the project of rebuilding an "ecosystem" on the "on-board system". Because only by creating an "ecosystem" does it mean that the "on-board system" is truly intelligent and capable of deep integration with third-party services.
Collaboration between the Himalayas and the GKUI system is an excellent example, but there will certainly be more than one example in the future.
For example, in the "GKUI system" navigation features, the default is to provide Gadder navigation software, but it also built-in Baikal and Pretence navigation software, which is also to meet the different user habits of consumption and demand. Reflects the openness to third-party services.
In 2019, "GKUI Systems" plans to launch a developer platform and accompanying developer tools to enable third parties to deeply participate in the "GKUI system" function development and data docking with intelligent speech recognition systems. The platform operation purpose of serving the user under the driving scene.
This means that not only do more third-party developers have access to the once-closed, but potentially huge, market for "driving scenes," but it also means that the "GKUI system" can be connected and customized through deep functionality. To provide users with a "thousand people and thousands of faces" of the use of the experience.
In addition, it is the "GKUI system" on the car side to implement a user account with all the accounts of the core service providers, once this is achieved, Can extend and realize the user content in different scenes in the continuous playback of the purpose.
For example, under the rigid demand of "social", "Hatcheck getting on" is the function of the whole "on-board system" sooner or later. Under this trend, the realization of "GKUI system" and Hatcheck account connection is an inevitable choice, which can greatly extend the social range of users and provide a richer user scenario for service providers.
In addition, safety design is also very important in GKUI system.
In the "GKUI system", the billions of curry and 360 cooperate to establish a thorough safety protection system for the "On-board system" from the dimensions such as malware, flow monitoring, and root cracking, and can optimize the system and protect the privacy of the main users of the vehicle when appropriate.
3. how to make the system a good "courier"?
When it comes to the deep connection between function and content and the ecological construction of "on-board system", whether these core functions are implemented smoothly or not depends heavily on "intelligent speech recognition system" as a good assistant.
For example, the "intelligent speech recognition system" is like a courier, passing on your instructions to the "GKUI system" truthfully to the "machine system" (JD.com). Then efficiently give you the result you want (JD.com merchandise), and give it to you efficiently.
Whether the courier is smart, hard-working or familiar with the address will affect how happy you are when you get the results. Of course, if you meet a particularly stupid courier in another home, it's possible that you can't get the goods.
Therefore, the role of intelligent speech recognition system in human-computer communication is extremely important.
In order to ensure that the "intelligent speech recognition system" is good enough, the "GKUI system" integrates the industry-leading natural speech recognition technology and semantic understanding technology, and independently develops the NLP system for semantic analysis and arbitration. Thus, independent semantic recognition ability is realized to ensure excellent recognition speed and accuracy.
In fact, within the "GKUI system", designers do not simply reproduce the role of "intelligent speech recognition systems" that have been "contracted" in the industry, but re-examine the human-vehicle voice interaction approach. For the driver, the engine system needs to respond quickly and execute the instructions given by the driver in the course of driving on the basis of auxiliary safe driving.
The upgraded GKUI 2019 version of the intelligent voice AI function, the realization of the software and hardware leaps up, voice interaction towards a more natural direction, human-computer interaction is closer to "human interaction". That is to say, the user has completely bid farewell to the programmed voice service and the entry-type password constraint, which makes the user more convenient and natural, and greatly improves the frequency of the technology used in the car. Realized the most essential meaning of technological progress-simplify life.
Note: NLP is the abbreviation for "natural language processing system", which is equivalent to the brain of the AI intelligent speech system
In addition, in view of the current algorithm limitations, "GKUI system" also created the ability to learn the "phonetic magic book" function to learn and understand the user's special password, so as to avoid the same identification obstacles to the user to repeat.
Users can also customize personalized voice commands and share them with other users. On the one hand, this kind of sharing behavior can let the car machine have the ability to learn the user's personal usage habit; On the other hand, as far as the system is concerned, when such remote needs are assembled, the huge data base can be used to rapidly improve the "intelligent speech recognition system" in learning and mastering a wide variety of user language habits. This is tantamount to hiring an invisible tutor for the Intelligent speech recognition system.
For users, if you can still learn how to use this feature, you can also train the Intelligent speech recognition system to perform a series of tasks based on your specific voice commands:
For example, you can use special commands such as "I love you" to change the atmosphere, skylights and music playback and so on a series of vehicle features, if you use it on Valentine's Day, perhaps you can get a different surprise from your girlfriend;
Or, you can also design a suitable car environment for a child who is afraid of cold, and directly associate a special voice command (for example, so-and-so children get on the car) so as to realize one-button temperature control of the inside environment of the car.
On the hardware side, the "intelligent voice recognition system" in the "GKUI system" is also in place at the technical reserve level-which enables sound source positioning through two microphones-the driver side and the co-pilot side. Whoever gives a voice command, the vehicle listens to anyone.
For example, when a passenger in the copilot activates a voice command to "open the window", the vehicle system opens the window on the copilot side without harassing the driver; similarly, the air conditioning function can be adjusted as well.
4.Take advantage of the power of the car enterprises to feed them back.
Above, the idea of product logic, business models, and technical routes in the GKUI system is mentioned in many hundreds of millions of Keaton.
However, for the "GKUI system", it excludes the technical problems and environmental factors mentioned above, and how to solve the exclusionary limitations of industry barriers (for example, the A and T enterprises are competitive, but if they cooperate with the A enterprises, they cannot cooperate with the T enterprises). I'm afraid it's the biggest challenge it faces.
To this end, Tanganyika Technology has established a neutral role cloud platform, using the concept of neutral and open ecology, as far as possible to absorb the number of users of the platform and the number of ecological developers, to accommodate user data, to achieve rapid growth.
Moreover, when the platform is strong enough to accumulate enough user data and Eco-applications, it becomes an "industry barrier" and has the ability to feed back cars.
For example, users of a vehicle brand have accumulated a large number of personal preferences, exclusive settings and database accumulation in the "GKUI system", which are valuable "intangible assets". It helps car makers understand consumers' habits and preferences, while helping them solidify their "loyalty" to the brand, and influence consumers' brand preferences when they upgrade their cars in the future.
It's like getting used to an Apple phone and its App app (especially the paid-for App), can hardly jump to Android "from scratch").
Summary:
According to my understanding of the "on-board system", the "on-board infotainment system" with "big screen" is simple, but the product logic behind it and the thinking around the user experience are definitely not simple.
In order to achieve the best results in these two aspects, not only requires software designers to have an ultra-high level, but also needs to introduce the most cutting-edge hardware technology in the industry; In addition, the financial support and industry resources behind the enterprise, play a crucial role in the success or failure of the project.
But because of this difficulty, it is difficult for anyone to make a bright spot in the "on-board system," which is why there is the advanced concept of the product "GKUI 2019 Beta".
It is no exaggeration to say that if the car's "digital cockpit technology" 1.0 era is to improve driving fun, improve driving safety as the purpose of the purpose; Well, the "ecological and open platform", "intelligent voice technology", "one-stop solution" and "all-round neutral cloud service" embodied in the "GKUI 2019 Beta" product, Will completely bring the car into the "digital cockpit technology" 2.0 era.
Because it's not only a revolutionary technology that changes the way cars look, but it also allows more car consumers to enjoy the benefits of technological advances at cheap prices-it doesn't change users' habits, but it extends it. At the same time will also save the user's most valuable time. And this is the traditional "digital cockpit technology" can not be realized.
